RED&BLACK™ Sportswater is a product of nature, sustainably sourced from an ancient Ice Age aquifer right here in the south, not from some factory that just bottles filtered tap water like most bottled water brands. RED&BLACK™ doesn’t need to be “purified” like those brands because it is naturally purified over thousands of years filtering through miles of southern rock and minerals (sorta like those water brands from Fiji, Iceland, Moscow or France that get imported in tankers across the ocean). No “minerals added for taste” because RED&BLACK™ naturally has a higher pH level and delivers six raw electrolytes to create a crisp, clean taste while providing superior rehydration. Just as we all bleed Red and Black, the goodness of this ancient, electrolyte-rich water runs deep, but never runs dry. Experience the purity and revitalization that only time and nature can create. And remember, with each refreshing sip, you’re supporting our athletes in Athens, fueling their dedication and drive for more championships!